Supreme picture quality and brightness in our largest screen size

It's BRAVIA at its biggest. Designed to perform flawlessly in demanding professional environments, the super-size 98" BRAVIA FW-98BZ30L boasts cutting-edge technology and installation-friendly features. With 440 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it's the 4K HDR professional display that's bigger in every way.

Cognitive Processor XR™

The world's first picture processor with cognitive intelligence understands how humans really see the world. 98" BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Professionally designed for better business

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98" BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments. Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.

Easier access

Reduced packing carton size eases transportation. The ability to carry BRAVIA vertically (portrait style) gives easier access in elevators and stairways.

Side mounted terminals

All signal connections - including audio, video, networking, control and USB port - are mounted on the side of the display to simplify installation.

Subtle logo positioning

The Sony logo is discreetly positioned on the edge of the display's beautifully slim 20 mm bezel. So there's nothing to distract your audience from immersive, super-size images.

Portrait and tilt

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

32 GB internal storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98" BRAVIA doubles internal storage from 16 GB to a generous 32 GB - giving loads more room on board to hold apps, photos, videos and digital signage.

Pro Settings

BRAVIA FW-98BZ30L makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote-control functions, remove labels, and block buttons to avoid tampering when the screen's being used in public spaces. Customize and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it's slipped into BRAVIA. It's that simple.

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98" screen.

Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout

In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

• HDR10
• HLG
• Dolby Vision

• Professional Audio/Video
• Corporate
• Retail
• Boardroom
• Meeting Room
• Business